Discovery says this year's Shark Week delivered its biggest audience in seven years, making the network the No. 1 cable channel in prime time among adults during the week of July 26 through August 1. Seven of the week's Top 10 cable programs were Shark Week specials, led by Air Jaws: Red, White & Breach, which ranked No. 2 overall. Discovery credited the event's success to a mix of jaw-dropping great white shark footage, unusual ocean creatures and even the franchise's first K-pop-themed anthem, saying the annual TV tradition once again became one of the summer's biggest television events.